Like all great tech, USB 3.0 has major mobile plans


Hardware manufacturers debuted super speed USB 3.0 all the way back in January of 2010 (eons ago by today’s standard cycle of product releases), but even two years later, few people are actually using the connections. At CED in January of 2010, 17 USB 3.0 products were released such as computers from HP and ASUS as well as storage solutions by Fujitsu, Gigabyte, and Western Digital. Still, popular consumer technology has gravitated toward Android and iOS smartphones and tablets for the past two years, so manufacturers have been putting a great deal of their eggs in those baskets. Since the focus of many tech co’s has been on wireless and mobile technology in the recent pass, the adoption of USB 3.0 by many companies has been relatively slow in comparison. Apple is the only manufacturer who has really committed itself to ramping up speeds of connection ports, but (proprietary as always) they have chosen to back Thunderbolt technologies for connecting their various computers, monitors, and other devices.This is all set to change by the end of this year (the world as we know it?) when phone and tablet manufacturers are scheduled to heavily adopt USB 3.0 technologies.

From the USB.org page detailing the features of SuperSpeed USB (USB 3.0) it’s easy to see why so many people are anxious to get this technology to their beloved mobile toys:

SuperSpeed USB brings significant performance enhancements to the ubiquitous USB standard, while remaining compatible with the billions of USB enabled devices currently deployed in the market. SuperSpeed USB will deliver 10x the data transfer rate of Hi-Speed USB, as well as improved power efficiency.

  • SuperSpeed USB has a 5 Gbps signaling rate offering 10x performance increase over Hi-Speed USB.
  • SuperSpeed USB is a Sync-N-Go technology that minimizes user wait-time.
  • SuperSpeed USB will provide Optimized Power Efficiency.No device polling and lower active and idle power requirements.
  • SuperSpeed USB is backwards compatible with USB 2.0. Devices interoperate with USB 2.0 platforms. Hosts support USB 2.0 legacy devices.

They’ve also got a video, for those hungry media consumers:

At last week’s CES in Las Vegas, Rahman Ismail, chief technology officer at USB Implementers Forum, had much to say about the upcoming inclusion of USB 3.0 by tablet and smartphone companies. He stated that MicroUSB connections utilizing USB 3.0 technology when connected to computers will make data transfer much faster, “What takes 15 minutes will roughly take 1 minute and 10 seconds.” Also, the new Micro USB ports with 3.0 abilities will also be backwards compatible with USB 2.0, which is great considering many smartphone buyers don’t have enough tech savvy to even pay attention to USB connection types. I’m sure manufacturers and mobile services providers would go berserk trying to explain to customers, “buy this phone if your computer allows 3.0 USB connections, but you can only get this phone is you’re still using a 2.0 USB connection.” Ismail also spoke on the slow adoption of USB 3.0 in laptops pointing out that slimmer laptops require slimmer ports. The USB IF organization is trying to slim down USB 3.0 port sizes, as the industry moves more and more into the Ultrabook arena. “The height of laptops is being limited by VGA,” Ismail said, “and we’re next in line.” If it’s not obvious by that quote, I’ll spell it out: USB 3.0 is going to be a considered for primary A/V transfer, much like HDMI.


One company, Cypress, is hoping to be on the forefront of the USB 3.0 adoption by phone and tablet companies. They’ve created something known as Benicia, a feature found in Cypress’ West Bridge semiconductor that is essentially a new platform for data transfer. This development is so extra special because it relies on its high efficiency data transfer “Offload Engine” which allows many more Input/Output Operations per second via sideloading of content at 200MB/s. Cypress is also touting its SLIM II technology (Simultaneous Link to Independent Multimedia) which they say gives performance boosts across the board in memory, processing speed, etc on devices with the West Bridge.

West-Bridge-Benicia.jpg

Cypress is looking to implement their semiconductor and USB 3.0 technology on smartphones and tablets for a variety of reason, and speed is at the top of that list. However, battery charge times could see a dramatic reduction as the new standard becomes just that: standard. While USB 2.0 connections between computer and device allow for 500mA of energy transfer, USB 3.0 can achieve 900mA, and Cypress thinks this may help reduce charge times by close to 50%. This all sounds well and good, but one would think we’d be better off waiting for the apocalypse than holding your breath for any real changes to be made any time soon. Or maybe not. Cypress claims to be working with “multiple top-tier phone and tablet manufacturers who have shown keen interest in this solution.”

About the Author

Patrick McMullen

Patrick is the resident social media expert at DCT. He was born a member of the Internet generation, or rather, the generation that would become the Internet generation after Al Gore "invented" it. Growing up, he surrounded himself, family, and friends with computers, video games, mp3 players, and all of the other tech and gadgets that have come out of the 1990’s and 2000’s. In addition to social media, Patrick has a wealth of knowledge and experience using both Android and Apple iOS mobile devices as well as mac and pc computers. He is also an avid deal-hunter whose prowess has allowed him a relatively cheap venture into the world of hi-fi home and personal audio. Patrick graduated from DePauw University in 2011 with a degree in psychology and minors in communication and writing. Currently, Patrick is the lead analyst for Fizziology, a social media research company that specializes in using real people to evaluate and grade the sentiment of social media buzz.

5 Comments

  1. Patrick, I read somewhere (can’t remember where exactly) that the adoption of the USB 3.0 standard in PC’s was being slowed by some over-heating issues with USB 3.0 controller chips. Most new laptops here (in Australia) now come with 3 USB ports – 2 x USB 2.0 and 1 x USB 3.0. Would this maybe have something to do with the overheating problem?

    If there is any truth to this, I wonder how it might affect the much smaller and more compact mobile devices.

    • Great question Jim.

      I did a bit of searching, and the over heating issue is certainly a contributing to the slower adoption of USB 3.0 software.

      I found this pretty interesting post that sums this issue up a bit in relation to USB drives (and coincedentally, smartphones and tablets, as all would suffer the same problem of excessive heat in confined spaces).
      http://vr-zone.com/articles/usb-3.0-thumb-drives-will-have-to-wait/8630.html

      “And according to Lars-Göran Nilsson from SemiAccurate, the answer can be attributed to the USB 3.0-compatible memory controllers of the thumbdrives, which have a very high tendency to overheat when packed into the small physical constraints of such devices.”

      They suggest some solutions, including underclocking the memory controllers, and adding metal heat sinks next to the memory controllers. I doubt either of these solutions would make it to phones or tablets. Maybe higher end chips, such as the Cypress West Bridge, feature better memory controller chips that are less prone to overheating. I just hope any potential overheating issues are worked out before the tech actually reaches the hands of consumers.

  2. Recently purchased a 2 Teragig external drive with USB 3.0 Had to get the PCI USB 3.0 card for the computer, which required an additional power hookup. Tried it on 2 different motherboard and CPU computers, and the USB 3.0 was not recognized by the external drive – however, it did appear active with test software to reveal all my connections.

    The tech at the store said the problem might be related to the motherboard being too old. Is this possible, given both motherboard have a PCI slot? The units in question are 2 and 3 years old (we’re in 2012 now).

    But, surprisingly the external drive using USB 2.0 is faster that my older external 2.0 drive, Mindblower!

    • I’m going to give you my two cents worth, even though Jim’s and Dave’s are worth much more.

      If I had the problem, I would assume the tech was trying to sell a new motherboard, and units from 2009-10 should be able to support USB 3.0. I would go looking into possible software/firmware related issues to where your system may not be set up to recognize external hard drives via USB 3.0, that particular PCI card, or the combination of both.

      Again the other guys may have some better insight on this.

      And as far as running the USB 2.0 instead of 3.0 with your setup, I bet it is a bit faster considering the data is transferred over newer technologies. It’s probably a bit like upconverting DVDs with a Blu-Ray player.

      -Patrick