We’ve seen plenty of advertizing campaigns from the likes of Apple, Microsoft, Google, and Samsung which tend to promote their own products by putting a rival product down. Understandable given the fierce competition between these major players, but a rather negative spin nonetheless.
There is, however, nothing negative about Apple’s latest ad which presents a totally positive and heartwarming holiday season message. Apple could so easily have resorted to schmaltz and cliches, instead, they opted for a simple and somewhat understated story… the result is a poignant message which truly encapsulates the essence of Christmas:
http://youtu.be/WRsPnzcZ1VY
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