Apple’s Holiday Ad – A Message with Heart (video)

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We’ve seen plenty of advertizing campaigns from the likes of Apple, Microsoft, Google, and Samsung which tend to promote their own products by putting a rival product down. Understandable given the fierce competition between these major players, but a rather negative spin nonetheless.

There is, however, nothing negative about Apple’s latest ad which presents a totally positive and heartwarming holiday season message. Apple could so easily have resorted to schmaltz and cliches, instead, they opted for a simple and somewhat understated story… the result is a poignant message which truly encapsulates the essence of Christmas:

 

http://youtu.be/WRsPnzcZ1VY

 

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About the Author

Jim Hillier

Jim is the resident freeware aficionado at DCT. A computer veteran with 30+ years experience who first started writing about computers and tech back in the days when freeware was actually free. His first computer was a TRS-80 in the 1980s, he progressed through the Commodore series of computers before moving to PCs in the 1990s. Now retired (aka an old geezer), Jim retains his passion for all things tech and still enjoys building and repairing computers for a select clientele... as well as writing for DCT, of course.

2 Comments

  2. Very nice. Bit soured for me though having just read about conditions under which some Apple products are being made. It’s probably a good thing that the Pegatron factory workers on their 12-16 hour shifts don’t celebrate our holiday season. I now wonder how many of the gadgets & gizmos we receive this Christmas would have been made by slaves and/or children. http://www.bbc.com/news/business-30532463