Good question, I thought to myself as I disentangled myself from my laptop, phone, remotes, snacks, drinks, and small children. I sauntered into the other room and there it was – a nice bright blue screen of death sitting on my wife’s 6 year old laptop. “Well…” I stammered, stalling for time, “did you reboot?” Ah, the old standby.
“Yes, twice. It keeps coming back.”
Fast forward six months, 150 miles, and a new job (mine, not hers) later, and a little known site named Woot throws up a laptop for sale at an irresistible price. Problem solved, laptop ordered, delivered, happy wife and I can go back to my insipid endeavor.
Researching, and searching, for a new computer has become as complicated as car buying these days. How many cores do I want? How much RAM do I want? Does my RAM have a bus or will it walk? Can I take the computer outside on rainy days? Do I want the extended warranty? AMD or Intel? What version of Windows? Where are the curtains? Why can’t I just go buy a laptop and be happy? Well, thanks to Woot, that I was able to do.
I think computer manufacturers are missing a prime opportunity here. Every computer I shopped for lists off specs about processor speed, amount of RAM, hard drive space, etc. While it’s all important information to know and have at hand — it makes it very hard to shop for a computer.
Imagine a world in which a computer ad read like this:
OK. Maybe the specs are important after all.
* Void where prohibited. Not valid in Utah. (Is anything valid in Utah?)