I hate ads, period. My lovely wife and I don’t watch much free-to-air TV but the few shows we do watch are recorded and viewed at a later time so we can fast forward through the interminable ads. We only have one Pay-TV provider here in Australia– Foxtel. I subscribe to Foxtel and, apart from live sport and movies which are uninterrupted by ads, all the rest of the shows are riddled with ads, equally as bad as free-to-air TV if not worse. Once again, we record all the shows on Foxtel and watch them at a later time so we can fast forward through all the ads.
I am a huge English football fan- you know, the real football, referred to here in Australia and in the U.S. as “soccer” (stupid bloody name). A couple of years ago one of our top telecoms (Optus) won the broadcast rights to the English Premier League and European championships. I subscribed immediately and enjoyed watching the football streaming via an Optus app. Then, a couple of months ago, Optus started injecting ads into the matches, 1- 2 ads before kick-off and 2- 3 more at halftime. To make matters worse, the ads are embedded in such a way that they can’t be fast-forwarded. I was mortified. I didn’t sign up for and agree to pay $16.00 per month to watch ads. I consequently canceled my subscription. Did I mention I hate ads?
Ads And The World Wide Web
I remember many moons ago when the World Wide Web was a pristine, virtually ad-free environment and a pleasure to surf around. Terms such as “third-party tracking cookies” and “targeted advertising” were unheard of. Then, as the reach and scope of the World Wide Web expanded, advertising agencies and consultancies came to realize just what a perfect medium it is for advertising. Now, the web is awash with ads. So much so that the sheer number of ads across almost all websites led to the advent and subsequent proliferation of ad-blockers. The irony is that for many sites, especially smaller sites such as DCT, ads are the sole source of revenue. Without the ads, sites such as ours could not meet our overhead and it would be highly unlikely that we could survive. In fact, ad-blockers have already caused the demise of many sites.
I use an ad-blocker myself but I whitelist any sites that I visit frequently because I know, from firsthand experience, what a devastating effect ad-blockers have on those sites’ revenue streams. Trust me, we at DCT hate the ads as much as you do but, for us, they are a necessary evil. So, if you enjoy reading our articles, you can do us a huge favor by whitelisting our site through your ad-blocker. If you think about it, it’s a very small price to pay for what is otherwise completely free.
I hate ads, we hate ads, no doubt you’re not fond of them either. However, for sites such as ours to survive and remain free, we simply cannot get by without them.