WWDC – iOS 7 is Finally Here (Sort Of)


This is the second in a series of articles related to Apple’s WWDC 2013.

ios7Apple CEO Tim Cook and company took the stage at the Moscone West convention center in San Francisco on Monday, June 10th for its annual Worldwide Developers Conference (WWDC). The much-anticipated update to its mobile operating system, iOS 7, was revealed.

Apple’s top guns touted iOS 7:

• Senior Vice President of Design, Jonathan ‘Jony’ Ive, had been in charge of hardware design. With the departure of Scott Forstall in October, Ive also took over software design as well. Ive referred to iOS 7 as “unobtrusive and deferential” and “defining an important new direction and in many ways a beginning.”

• Senior Vice President of Software Engineering, Craig Federighi, crowed that “iOS 7 is a comprehensive, end-to-end redesign.

• iOS 7 is the “biggest change of iOS since the iPhone”, according to Tim Cook.


IOS7_copySo, what are the big changes in iOS 7?

There had been many rumors circulating that iOS 7 would be flatter, with black and white square icons. In a sense, it is flatter in that the drop shadow and reflective shine features that Apple adds to iOS icons are gone. However, the rounded corners and colors are still there but the appearance seems to be somewhat muted.

Also, as expected, skeuomorphic icons are gone. Skeuomorphism is a design principle in which the physical world is used as cues for design. Classic skeumorphic icons in iOS have been the Newsstand and iBooks with there bookcase look as well as the game table in Game Center.

Many of the iOS native apps have been updated, including Weather, Calendar, Mail and Messages. Generally, the apps are crisper with easier navigation. In addition, the Weather app provides animated weather (rain, snow, etc.)

Folders will now support having multiple pages of apps. I have multiple folders with the same types of apps. This leads to some cluttered screens. With iOS 7, I will be able to combine all of my news apps into one folder, for example.

Notification Center has also been updated. You no longer have to unlock your screen to see Notification Center. Also, there is a ‘Today’ view, with birthdays, weather, your schedule, stocks and a peak at tomorrow’s schedule.


Control Center is a new app that is opened by swiping up. It is an easy way to access those things that you do most. Like Notification Center, it is also available when your screen is locked. Currently, it is a pain to turn Bluetooth, WiFi or Sleep mode on or off on your iOS device. With iOS 7, these features, along with Airplane, Music, AirDrop, AirPlay, Camera and Brightness are just a swipe away. Control Center even includes a flashlight, compass and calculator.

Multitasking for all apps with great battery life – In a somewhat Big Brotherish fashion, iOS 7 will notice app usage so the it can do background updates based on usage and network conditions. iOS 7 will update apps in the background so that the app is ready to go when you invoke it. Also, there is a new user interface for multitasking.

Several new features will be available in Safari.
• New full screen look
• New interface for tabs
• Tab view – No longer limited to eight. Also, you can see what tabs are open on your other devices.
• Parental controls
• Unified search field
• Improved bookmark list
• Shared links

AirDrop is similar to what is available on the Mac.  AirDrop will let you share photos, videos and contacts with another iOS user on the same network. The transfer is securely encrypted. This feature will be available on the iPhone 5, 4th-generation iPad, iPad mini and the 5th-generation iPod touch.

Camera – You will be able to swipe to move between four different modes: video, photo, crop square photo and panoramic photo. In addition, you will be able to apply live photo filters to photos.

Photos – Instead of having a never-ending Camera Roll, the Photos app will organize your photos in ‘moments’ based on location and date. Moments are then organized in ‘collections’ and ‘collections’ into ‘years’. You will be able to share photos via AirDrop, Mail, iCloud, Twitter and Facebook. iCloud will support shared photo streams, comments and video.

Siri will have a new femaie voice or you can select a maie voice. Siri will also be available in French and German voices with other languages to be added later. In addition to undergoing a voice change, Siri is getting smarter with support for voicemail, Bluetooth and brightness. Twitter, Wikipedia and Bing will be integrated as well.

iOS in the Car – iOS is coming to a car dealer near you with Siri support for the Phone, Music, Messages and Maps, hands-free, of course. Twelve manufacturers are integrating iOS into some of their 2014 models.

The iOS 7 App Store will support search based on age, particularly useful for children’s apps, or current location. Also, no more badges on your App Store icon. The App Store will support automatic app updates. At last!

While the Music app is getting a new interface, that was overshadowed by iTunes Radio. iTunes Radio is internet radio that lets you listen to established stations or create your own. It is built right into the Music app. It will be supported on your iOS devices as well as iTunes on your Mac or PC and also on Apple TV. The ad-supported version is free. Or, if you are an iTunes Match subscriber, it is ad-free for you.

Notification Sync – Notification Center will now sync across all of your devices.

FaceTime – High-quality audio call over WiFi will be supported in iOS 7.

iOS 7 will support the Chinese microblogging site, Ten Cent Weibo.

Activation Lock – If your device is stolen and the thief tries to turn off ‘Find My iPhone’ or wipes your device, they will not be able to reactivate the phone without have your iTunes account information.

iOS 7 is coming this fall for the iPhone 4 or later, iPad mini, iPad 2 or later and the 5th-generation iPod touch.

Read the first article in the series, WWDC – Apple by the Numbers.

About the Author

Judy Novotny

Judy is a computer veteran with 30 years of experience. She has owned everything from a TRS-80, Apple IIe and various Windows-based PCs. She is currently living in her Apple ecosystem at home consisting of an iPhone, iPad, iMac, MacBook, Apple TV, iPod nano and two Time Capsules. She is a fan of all things mobile since she got her first Palm Pilot in 1999. Check out her iPad app, Number Wizard, in the App Store. Follow her on Twitter @junovotech or at Junovo.com.