This article explains how to whitelist a website with an ad blocker running at the browser level, where most have an ad blocker set. However, an ad blocker can also be set elsewhere. Some Windows security software packages have an ad blocker included. For example, Kaspersky has a module called Anti-Banner and Adguard has a product called AdGuard Windows. At the DNS level: Some DNS services can block ads. Two examples are AdGuard DNS and NextDNS. Some VPNs include an ad blocker in their extension, for example, Windscribe VPN extension includes one. An ad blocker could even be added to the network hardware. An ad-blocking script could be added to a router or a Pi-Hole with an ad blocker. If running an ad blocker in one of these areas, the website would need to be whitelisted there.
Recently, Jim Hillier wrote an article about how ad-blockers have caused grief for many owners of smaller websites such as Daves Computer Tips. Jim mentioned how smaller independently owned websites, including Daves Computer Tips, rely solely on ad revenue as their source of income. Ad-blockers have decimated that income to the point that site owners are shutting up shop, sacrificing their ethics, or selling out to larger media organizations. To keep sites like Daves Computer Tips open, Jim asked users to whitelist deserving websites such as Daves Computer Tips in their ad-blockers.
But some do not know how to do this. In this post, I will cover how to whitelist a site in a browser or a browser extension.
Whitelist A Website In A Browser
Some browsers have a built-in ad-blocker. Two that I am familiar with are Brave and Vivaldi.
To whitelist a website in Brave you need to disable Brave’s shields for the website.
If Brave Shields is engaged, the “lion” near the address bar will be orange. If disengaged, the “lion” will be grey. To disengage the shields, click the “lion” and slide the toggle to the left.
To whitelist a website in Vivaldi you need to disable Vivaldi’s content blocker for the website.
If Vivaldi’s content-blocker is engaged, the “shield” before the address bar will have a lightning bolt in it. If disengaged, the “shield” will be empty. To disengage the content blocker, click the “shield” and select “No Blocking”.
Whitelist A Website In a Browser Ad-Blocking Extension
There are many ad-blocking extensions that exist. Three of the most popular are uBlock Origin, AdBlock, and AdBlock Plus. I will show how to whitelist a website in each, but most of the other extensions operate similarly.
There are two ways to whitelist a website in uBlock Origin.
First, pin the uBlock extension button to the top bar if it is not already pinned. The easiest method is to click the extension button. If engaged for the site, the uBlock Origin extension button will be a solid red and have a count of the items being blocked. To whitelist the site, click the uBlock Origin button. A solid blue circle, with a line at 12 o’clock, will display. Click the blue circle. The circle will change to a blue outline. The uBlock Origin button will be greyed out, indicating that the site is whitelisted.
The second method to whitelist a website (or a list of websites) in uBlock Origin is to import a list of sites in the settings. Select “Trusted Sites”, click the “Import and append” button, and select a file with the list of websites to be imported into uBlock Origin’s trusted sites list.
First, pin the AdBlock extension button to the top bar if it is not already pinned. If the AdBlock button is red with a white hand in the middle, the site is not whitelisted. To whitelist the site, click the AdBlock extension button and select “Always” in the “Pause on this site:” section. The AdBlock button will be green and display a white thumbs-up indicating that the site is whitelisted.
First, pin the Ad Block Plus extension button to the top bar if it is not already pinned. If the AdBlock Plus button is red with an “ABP” in the middle, the site is not whitelisted. To whitelist the site, click the AdBlock Plus extension button and click the “This Website” button. The AdBlock Plus button will be greyed out indicating that the site is whitelisted.
Whitelisting a website when using a browser’s built-in ad-blocker or an ad-blocking browser extension is very easy. It is also important if you want to see small, independent websites like Daves Computer Tips survive. As Jim stated in his article:
Keep the World Wide Web free and open by utilizing the whitelist option in your ad blockers. One simple little click can help keep those smaller, independent websites alive and well.
NOTE: It’s important to note that you do not need to click on any ads for the website to earn revenue, merely allowing the ads to display will help to no end.