Advertising on websites generates revenue, of that there is no doubt and without that advertising, many websites simply could not survive because said revenue pays for hosting and many other related costs. But there is a fine balance that has to be considered by website owners who have to juggle how to place ads – Google Adsense provides numerous options for ad placement for site administrators. However, most people agree that YouTube ads go way beyond the irritation factor when not blocked. Some videos will have a 5-10 second ad at the beginning, one at the end, and several more sprinkled throughout the entire video, depending on its length. This kind of advertising wrecks immersion and is incredibly irritating, especially if the ads are pushing a product or service that you have zero interest in.
YouTube Might Block The Ad Blockers
It has emerged that YouTube is testing what the company calls an experiment targeting an unknown group of users who use adblockers, with a notification appearing:
It looks like you may be using an ad blocker
In a nutshell, YouTube is pushing users to subscribe to YouTube Premium, an ad-free service that costs $11.99 per month. The service already has around 80 million subscribers and counting, but with budgets now tighter than ever, that’s quite a price to pay for an ad-free experience. Halve it and I, along with many others, may consider it.
I don’t mind admitting that I block YouTube ads for the very reasons already mentioned – they are intensely irritating and it’s impossible to balance the ad load as a viewer, so the only alternative is to block them.
The 5-second ad above, for example, is completely irrelevant to me. I’m not a bodybuilder (they call me Mr. Puniverse!) and even if I were, I probably couldn’t find Low Carb Lite Protein Powder where I live.
YouTube Video Player May Be Blocked After Three Videos
Evidence has emerged that, in extreme cases, YouTube may even block users after the third ad-blocked video. Frankly, that kind of draconian action is laughable because any blocked user who knows his way around the Internet will simply create multiple disposable email accounts and hence numerous YouTube accounts with ad blocks enabled.
I’m not advocating ad-blockers per se because DCT and millions of other sites depend on advertising, but there’s in-your-face advertising such as we see on YouTube, and the more subtle approach that’s used on so many other sites.
Here’s an interesting fact:
In 2022, YouTube’s advertising revenue accounted for approximately 11.35 percent of Google’s total revenue. That year, the video platform’s annual ad revenues amounted to 29.24 billion U.S. dollars, up from the 28.84 billion U.S. dollars in the previous year.
It’s a prickly one and with news coming out that Spotify may soon introduce music videos, presumably ad-free for paid subscribers, clearly, Google doesn’t want to see a dent in its humongous balance sheet.
Do you ad-block YouTube?