WWDC – “Can’t Innovate Anymore, My A**!”


This is the fifth, and last, in a series of articles related to Apple’s WWDC 2013.

mac pro 2013Apple CEO Tim Cook and company took the stage at the Moscone West convention center in San Francisco on Monday, June 10th for its annual Worldwide Developers Conference (WWDC).   Phil Schiller, senior vice president of Worldwide Marketing, took to the stage to give a sneak peak of the Mac Pro.

The Mac Pro is the most powerful member of Apple’s desktop offerings.  The Mac Pro has undergone a radical redesign from the ho-hum rather large rectangular box to a sleek, small black cylinder.  After showing a video to unveil the new look, Schiller quipped, “Can’t innovate anymore, my a**!”, much to the delight of the very enthusiastic crowd, in reference to the innovation that some say Apple has lacked in the post-Steve Jobs era.

The new Mac Pro is faster is just about every way when compared to its predecessor.  Its Intel Xeon processor is two times faster.  Its ECC memory is two times faster as well.  Now sporting flash storage, the new Mac Pro’s storage is ten times faster than any hard drive in a Mac Pro before. The Thunderbolt 2 is two times faster and the original Thunderbolt.  Its dual workstation graphical processing units (GPUs) are 2.5 times faster than before.  In addition, the Mac Pro will support up to three 4K displays.  At one-eighth the size of the its predecessor, this is one smokin’ machine.

The new Mac Pro, assembled in the US, will be available later this year.  No pricing information was provided at WWDC.

To read earlier installments in the WWDC 2013 series:
Part 1 – WWDC – Apple by the Numbers
Part 2 – WWDC – iOS 7 is Finally Here (Sort Of)
Part 3 – WWDC – OS X – No More Cats
Part 4 – WWDC – New MacBook Airs


About the Author

Judy Novotny

Judy is a computer veteran with 30 years of experience. She has owned everything from a TRS-80, Apple IIe and various Windows-based PCs. She is currently living in her Apple ecosystem at home consisting of an iPhone, iPad, iMac, MacBook, Apple TV, iPod nano and two Time Capsules. She is a fan of all things mobile since she got her first Palm Pilot in 1999. Check out her iPad app, Number Wizard, in the App Store. Follow her on Twitter @junovotech or at Junovo.com.