This weekend only!
In addition to free 2-day shipping on a wide variety of items, members also enjoy free photo storage with Prime Photos, access to Prime Music and the ability to stream a wide range of TV shows and movies with Prime Video. They can also borrow books through the Kindle Owners’ Lending Library to read on their Kindle or Fire device.
For me, Amazon Prime is a bargain at $99/year. For $73, it would be a steal. Alas, Amazon has closed the loophole of being able to gift the discounted rate to yourself and then using it when your subscription is up for renewal. So no bargain rate for me.