We all know that YouTubers make their money from ads on YouTube. Heck, until I was summarily demonetised last year, I was receiving a few dollars every month from Google which I was very grateful for. However, my penury state notwithstanding and Google’s aggressive stance on adblockers has made the YouTube viewing experience a painful exercise.
Three Strikes And You’re Out!
Google is said to be experimenting with what is colloquially known as ‘three strikes’ in some countries, whereby if an adblocker is detected on YouTube, the user is given three chances to allow ads, following which, if the user does not comply after the third warning, they may be blocked entirely from viewing YouTube videos. This is a dilemma across the entire Internet because here at DCT we rely on ads to keep the site going, yet I think it’s fair to say that the ads on this site are reasonable. On the other hand, YouTube ads are now so prolific that in a 30-minute video, one can be blasted with an ad at the beginning, one at the end, and several throughout the video, thus ruining the viewing experience. This is particularly true on the mobile YouTube app (not mobile browser) where ad bombardment is now down to a fine art.
I use Opera which has an integrated adblocker, but that’s not enough, so I installed uBlock Origin which has resulted in Google not detecting any kind of adblocker on my system, so my YouTube viewing is completely free of ads, much to my relief. It’s available on the Chrome Web Store if you want to check it out.
I’m well aware that ads drive the Internet and keep most sites financially viable. Heck, many sites even have premium options by subscription with no ads at all because, let’s face it, someone has to pay the bills. However, when you’re already making billions and decide to increase your already inflated YouTube Premium service, it seems like a slap in the face.
$14 per month is a lot of money for most of us, so it begs the question – how much more money does Google want to gouge out of us?