In 1928, the first Motogram machine was installed on the New York Times Building in Times Square.
Invented by Frank C. Reilly, the Motogram was one of the earliest outdoor incandescent message reader boards that provided the passing public with breaking news as it happened.
Learn more at http://www.signindustry.com/led/articles/2010-11-01-LB-One_Time_Square_Signage_Through_the_Years.php3.