Apple’s original iPhone announcement

On January 9th, 2007, Steve Jobs announced the iPhone at the Macworld keynote address.

At the time, it was arguably a truly revolutionary product. While BlackBerry and Palm offered their own ‘smartphones’, nothing could compare to the aesthetics, features and ease of use of the iPhone.

When it was released on June 29th, 2007, the iPhone had wifi, bluetooth 2.0 and a 2-megapixel camera. The 4 GB version was priced at $499; the 8 GB version at $599. Cingular, now AT&T, was the only US carrier at that time.

The product launch was not without controversy. Apple infuriated early adopters when, on September 5th, 2007, it dropped the price of the 8 GB model to $399. It also discontinued the 4 GB model at that time. Recent purchasers were eligible for a $200 rebate. Apple eventually gave other iPhone users a $100 rebate toward Apple products.

Apple’s iPhone continues to be a success. Sales of its latest phone, the iPhone 4S, topped 4 million units in its first weekend.  Its operating system (iOS 5) is a dominant player in the mobile world as well, powering iPhones, iPads and iPods.

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About the Author

Judy Novotny

Judy is a computer veteran with 30 years of experience. She has owned everything from a TRS-80, Apple IIe and various Windows-based PCs. She is currently living in her Apple ecosystem at home consisting of an iPhone, iPad, iMac, MacBook, Apple TV, iPod nano and two Time Capsules. She is a fan of all things mobile since she got her first Palm Pilot in 1999. Check out her iPad app, Number Wizard, in the App Store. Follow her on Twitter @junovotech or at