True to form, Elon Musk, that divisive maverick, pulls yet another rabbit from the hat and ditches the Twitter bird for a cold and angular X. Twitter aficionados are up in arms as are many journalists and PR czars who reckon that Mr Musk is driving yet another nail into the rotting corpse of a chat app once worth $40bn.
I’ve written about Twitter – or should I be referring to it as X? – on numerous occasions and have never hidden my dislike for it. I can see the point of its existence – a kind of Speakers’ Corner if you will. But in all things Internet, you are only as good as your last outburst/rant and easily forgotten. Will Mr. Musk take this rebranding even further and obliterate Twitter, Tweet, Re-Tweet, and all its inane derivatives? I certainly hope so because I could never quite get my head around ‘He just Tweeted…’ like Twitters are a flock of birds gathered in leafy treetops tweeting, as our feathered friends are wont to do.
Clearly, if you’re going to rebrand one of the most well-known logos in the world, there’s no point going half-cocked and already that’s in evidence judging from X’s home page – see what I did there?
If this rebranding is to go all the way, our lexicon will be enriched enormously, so instead of
Tweet, you will X, which is a darn sight simpler, cleaner, and shorter for all concerned.
One will re-X, be referred to as an Xer, and what you X will be known as Xs. It all has a clean, binary feel to it and let’s not forget that if you X someone you are in fact kissing them which entirely upends the original nomenclature, but in a nice, cuddly way.
In fact, it’s already begun to happen on X’s homepage as you can see from the above screenshot. This rebranding even includes the favicon which I think is a neat touch and something I always pay attention to either when visiting a website or building one myself.
So, the bird is out, X is in, and all we need to see now is the completion of the job. Come on, Elon, what are you waiting for?