Back in September, I wrote the article, “How to Change Privacy On Amazon Wish List”. If you missed that one, you can find it here:
How To Change Privacy On Amazon Wish List
This week I wanted to go back to Amazon and tell you about another privacy setting you can adjust. Actually, you will be able to opt out of this altogether. The option I’m speaking of is on the Amazon app you have on your mobile device. It is called Ad Privacy Choices and you might be asking, “What is Ad Privacy Choices?” Great question and here is what Amazon says about it:
Your Ads Privacy Choices. To display products, services, and features that might interest you, we show cross-context behavioral ads and interest-based ads.
What this means is they take advertising data from one site/app to target users on a different company’s site/app. In this article, I will show you how to opt out of that. Our privacy is important and I feel that we need to know how to control some of that information. Before we jump into this make sure to check out these other articles I have written:
- How To Unsubscribe From Amazon Product
- Change Delivery Date On Amazon Subscription
- How To Update Amazon Music Profile
- How To Return An Item On Amazon
- How To Remove Items From Amazon Buy Again
- How To Change Amazon Public Profile Name
Time to pull out those mobile devices and show you how this is done.
How To Opt Out Of Ad Privacy Choices On Amazon
This will be shown using the Amazon app on my Motorola Edge Android Phone.
Step 1: Find the Amazon shopping app on your mobile device. Tap it.
Step 2: Once it opens look to the bottom right. You should see the 3 horizontal lines. Tap it.
Step 3: The next screen will have Your Shortcuts and we will want to tap the Account link.
Step 4: On this menu, scroll until you see the section called App Preferences. Under that section tap on the Your Ads Privacy Choices link.
Step 5: Here is the magical screen where we can Opt out of the cross-context behavioral ads. At the top they let you know what this does for you:
Your Ads Privacy Choices: To display products, services, and features that might interest you, we show cross-context behavioral ads and interest-based ads.
Cross-context behavioral ads: It’s your right under some US State laws to opt out of cross-context behavioral ads. Cross-context behavioral ads use data from one site or app to advertise to you on a different company’s site or app.
You can read more on this screen but I brought you here to opt out of this. Looking to the middle you will see two choices:
- Allow cross-context behavioral ads
- Opt out of cross-content behavioral ads
Tap the circle to the left of the second option. After that, tap the Save preferences button below those options.
Step 7: After you save you will get a confirmation at the top. DONE!
You have now opted out of the Ad Privacy Choices. Time to share your new knowledge with your family and friends.
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Amazon changed things. They removed “opt out of ad choices” and the 3 lines to click on are no longer there. They moved the app settings to an icon that is shaped like the head/shoulders of a person. Nothing you wrote works on my new Android A15 cell phone.
Not complaining, just thought you’d like to know that Amazon apparently is working hard not to lose advertising space anywhere.
Thanks for giving me a heads up Marilyn. Weird wonder if you uninstalled the Amazon App and then reinstalled it would it show up? They might have renamed it something a little different. Amazon is known to change the wording to make it harder to find. Here is the link to the “Your Ad privacy Choices” on the website which you can do the process here. It will affect all devices you are singed in on with your Amazon account..
https://www.amazon.com/privacyprefs?ref_=footer_iba
Do this on the computer and then it should be set on your mobile app. It worked for me when I adjusted it on the website. I hope this helps you out.