Evernote, arguably the leader in its genre, is a mature full-featured app. Whereas Google Keep, while in its infancy, offers little more than the basics. That’s not to say the situation is not subject to change; if Google continues to add features and enhance its new app, which is almost certain to be the case, then Keep may indeed eventually compare favorably with Evernote.
In a recent blog announcement, Google software engineer Katherine Kuan had this to say regarding Google Keep:
With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand.
Google keep provides facilities to create checklists, add photos and, of course, take notes:
One cool feature is the ability to transcribe voice memos automatically, pretty handy for example when inspiration strikes while driving. Bear in mind though that the desktop version is not as refined as the Android app and does not offer as many options/features.