Freeware and the bundling of extras

As more and more developers turn to the bundling of extras as a source of additional income, it is becoming ever more apparent that the days of downloading freeware and only getting what one ordered may be nearing an end.

The most prevalent bundled extra over the past few years has definitely been the Ask Toolbar, which has been marketed very aggressively. Some larger publishing houses have also chosen to bundle the Ask Toolbar with their reputable software; one of the most notable being Foxit, who began bundling it with their free PDF Reader about 3 years ago. At first they utilized a simple opt-out/opt-in system where, if the end user declined, the main program would just install as per normal anyway. Later on however, in an obvious attempt to lure more people into accepting the bundled offering, if the user declined to install the Ask Toolbar, several native features were then automatically disabled. It was at that time I decided to drop the free Foxit PDF Reader altogether and look elsewhere.

Reports are now circulating that the upcoming new version of the very well regarded AntiVir Free Anti-virus from Avira will also come down with the Ask Toolbar bundled. Apparently, an option to decline will be included but if one decides against installing the toolbar, access to the native Webguard component will then be disabled. So, in order to take advantage of the extra protection afforded by Webguard, one must install the toolbar. This excerpt from an article dated 28th June:

German security specialist Avira today announced that its WebGuard browsing protection tool will now be available to all AntiVir Personal Free Antivirus users, as a part of its Service Pack 2 Upgrade.

Good news, then. Or at least it should be – but the full story is a little more complicated.

Install the optional WebGuard and you’ll also get the Avira SearchFree toolbar, which is essentially the Ask toolbar with Avira-related status information. You can uninstall this from Control Panel like any other application, but that will disable WebGuard, too: you need to keep the toolbar if you want the browsing protection.

In my opinion, this ‘install it or else’ approach is rather heavy-handed, and a somewhat worrying manifestation.

Now we have the latest bundling phenomenon, OpenCandy, infiltrating the freeware ranks at a truly alarming rate. I guess one can’t really blame those freeware developers, who are struggling to make ends meet, for adopting a platform which has the potential to afford some financial relief. In the end, if that is what it takes to maintain the freeware status, then it has to be a better option than no free product at all.

There are a few misconceptions pertaining to OpenCandy, here are some facts which, hopefully, will help clarify the situation and make for a better understanding of exactly what it is and what it does:

  • OpenCandy is an advertising platform.
  • OpenCandy will scan the host machine to identify existing programs and then make recommendations for additional software installations based on those findings. The end user then has the option to either accept or decline those recommendations.
  • Unlike many bundled extras (such as Toolbars), OpenCandy itself is not installed permanently on the host machine. In fact, if one declines the ‘recommendations’ put forward, then absolutely nothing extra is installed.
  • Although OpenCandy is not actually permanently installed it does scan the host computer, gathering information to help decide which recommendations would be most suitable.
  • Because of its nature, that unsolicited scan will take place regardless of whether you accept the recommendations or decline them.
  • The OpenCandy people have stated publicly that the scan does not gather any personal data or identifying information.

Just one example I have come across recently is a freeware program named Driver Sweeper. Here is the part in their EULA which covers OpenCandy:


This is the ‘recommendations’ screen during install – note how it is made to appear as though the recommendation is coming from Driver Sweeper, no mention of OpenCandy at all:


The way I see it: OpenCandy itself, in its current form, is quite harmless but there should be a distinct onus on the developers who utilise the OpenCandy platform to do so in a completely overt and transparent manner.

It is my understanding that OpenCandy’s current minimum requirements, for developers who adopt the platform, is they must include notice of the bundling in their end-user license agreement. In my humble opinion, that just isn’t good enough. Let’s face it, who actually reads right through each EULA?

I believe everyone would be better served all round if the bundling of OpenCandy were to be clearly identified on the product home page and on the download page…in addition to including that information in the EULA.

Bear in mind too that although the OpenCandy people are asking developers to include the information in their UELA, there is no guarantee all will necessarily comply. If you really want to be certain your freeware download does not include OpenCandy here are a couple of suggestions:

  1. Download all your freeware from FreewareBB exclusively. FreewareBB is the one and only freeware download site where administrators and a large member community actively monitor for malware, site security and the presence of OpenCandy. If OpenCandy is bundled in freeware, that information is clearly noted on the FreewareBB product download page.
  2. Prior to installation; use software to unpack the setup/execute file and then search through the results for any mention of OpenCandy. It’s actually a very quick and simple process. I use X-UniExtract which is a portable version of Universal Extractor.

Transparency and clear-cut options to decline, they are key. As long as developers stick to those two principles I cannot see any real harm in the bundling of extras, especially if it all helps keep our favorite titles available for free.

One thing is for certain, bundling is now a fact of freeware life and looks certain to continue proliferating. Regardless of how much you may detest the practice, at the end of the day it is you, the consumer, who holds the ultimate choice; to avoid those freeware products altogether. However, my guess would be, if you choose that path, your options are eventually going to be severely limited.

What do you think? Let us know, you can have your say on the DCT Forum HERE

5 thoughts on “Freeware and the bundling of extras”

  1. derek Beaven

    thumbs up on trying to keep integrity with software downloading. I have no problems when software is upfront and you know what you are getting, but it is annoying going to download software, finding that when you download and go to install – its not the software you thought you had downloaded. Freeware should be free ware and not free to download or someone else’s software. keep up the good work

  2. Derek just touched on a big bugaboo (did I spell that correctly?) 🙂 the relatively recent trend we all are now seeing: “FREE DOWNLOAD” Free download? Is that something new? If we download shareware isn’t the act of the downloading process still ‘free’… thus: a ‘free download’? Is there more to this than meets my eye?

  3. Hey Jim!
    I’m on a roll. One last bitch. Everybody that is seeing another trend that I do please raise your hand! How many times are we now steered, guided, baited into a “Free Download” that ends in demanding a purchase, but not divulging costs until you’re several layers into their lair. Don’t you think we should write somebody in Congress about this one? Isn’t this really shikester policy and procedure, instead of being upfront right at the start. Have any of you been takers on this almost criminal behaviour or gimmick: you’re led to believe that a product that you may be seriously interested in (just might be): freeware; and then once you’re suckered in, you go page after page, or level after level, and you probably find out that you’re downloading and ready to install when all of a sudden, at the last moment up pops a flag directing you to PayPal, or an alternative, and finally it THEN reveals to you that it’s NOT a freeware at all, and you have to go through a lot of trouble by then to uninstall, erase, etc., to get clean and free once more. LoL ~ Dane

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