Apple Delivers the Goods Or Does It?

Well, basically, yes, it does.   But not much else.

At a media event on September 10th on the Apple Cupertino campus, Apple CEO Tim Cook and company unveiled two new iPhones, the iPhone 5C and the iPhone 5S.   And other than discussing iOS 7, that was pretty much it.

iphone 5cBack on May 28th at the D11 conference, Walt Mossberg commented to Tim Cook, “Apple is a company capable of changing the game. It has been a while.”   Tim Cook’s reply was, “We’re still the company that is going to do that. We have some incredible plans that we have been working on for a while.”  So were any of those plans or products revealed at Apple’s September 10th media event at their Cupertino headquarters?

The Apple never-ending rumor mill predicted two iPhones — the iPhone 5S and the iPhone 5C.  The iPhone 5S was expected to be the evolutionary next step from the iPhone 5.  The iPhone 5C was to be a ‘cheap’ phone to provide Apple with a way to penetrate the lower-priced markets.  Also predicted by some was an iPad 5 as thin as the iPad mini but there was no iPad in sight.  There was also some talk of an Apple TV software upgrade but that didn’t happen either.

First things first. iOS 7 will be rolled out for free on September 18th. Supported devices include the iPhone 4 or later, iPad mini, iPad 2 or later and the 5th generation iPod touch.

iphone 5sThe iPhone product suite will consist of the iPhone 5S, iPhone 5C and the iPhone 4S. I was a little surprised that the iPhone 5 was ditched in favor of the iPhone 4S since the iPhone 4S still uses the 30-pin connector. I thought this would be Apple’s chance to go all Lightning.


Below is a comparison on the two new models along with the iPhone 4S.


iPhone 5S

iPhone 5C

iPhone 4S

Colors Gold, Silver, Space Gray Blue, Green, Pink, White, Yellow Black, White
Display 4-inch Retina 4-inch Retina 3.5-inch Retina
Exterior Aluminum Hard-coated polycarbonate Aluminum
Chips A7 chip with 64-bit architectureM7 motion chip A6 chip A5 chip
Touch ID Home button No No
iSight Camera – Megapixels 8 with 1.5-micron pixels 8 8
iSight Camera – Aperture f/2.2 f/2.4 f/2.4
iSight Camera – Flash True Tone LED LED
iSight Camera – Burst mode Yes No No
Video – Slo-Mo Yes No No
Video – Take Still Picture Yes Yes No
Video – Zoom 3X 3X No
FaceTime – Photos 1.2 megapixel 1.2 megapixels VGA-resolution
FaceTime – Recording 720p HD 720p HD VGA-resolution
LTE Yes Yes No
Connector Lightning Lightning 30-pin
Capacity 16 GB / 32 GB / 64 GB 16 GB / 32 GB 8 GB
Price (with 2-year contract) $199 / $299 / $399 $99 / $199 Free
Availability September 20th Preorder – September 13th; Available – September 20th Now

All three models support Bluetooth 4.0, Siri and FaceTime audio.

The outer shell of the iPhone 5C is reinforced with an internal steel structure that also serves as an antenna.

The motion chip in the iPhone 5S continuously measures motion data and identifies user movement.  The thought is that will be integrated into fitness apps to make them more useful.

The True Tone flash of the iPhone 5S determines the proper flash needed for the best picture.  According to Apple, it is the first of its kind on any camera, not just a smartphone camera.

So, the Burst mode on the iPhone 5S is pretty cool.  If you hold down the shutter button, the camera takes 10 photos per second.  When you go to your Camera Roll, the best picture out of the series is presented to you.  You can review and choose any other pictures in the series.  The iPhone 5S also supports slow motion video recording.

Apple found that roughly 50% of iPhone users don’t lock their devices.  To make it less cumbersome to unlock the iPhone 5S, a touch sensor has been integrated into the Home button.  Known as Touch ID, it has also been integrated into iTunes and the App Store, allowing purchase authorization with the touch of a finger instead of requiring a password.

The iPhones will initially be launched in the U.S., Australia, Canada, China, France, Germany, Japan, Singapore and the United Kingdom.  By the end of the year, Apple expects the phones to be available in 100 countries with 270 carriers.

So, to revisit Walt Mossberg’s question above, I think that Apple is still capable of changing the game.  But while there are some really nice and cool features in the new iPhones, I don’t exactly see them as ‘game changers’.  So maybe there are more game changers to come, like the much-rumored iWatch or Apple television.

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