Java, Flash, & HTML5 – A Little History
One upon a time, websites relied on Java and Flash to present interactive content such as games and videos. Then, along came HTML5, the latest web standard which can do the job of both Java and Flash. Many, if not most websites, now support HTML5, even if they also still support Java and Flash. Simply put, almost all of us can live without Java or Flash in our browsers.
Now Amazon, Google, and Mozilla are all set to all ban Adobe’s Flash player to one degree or another:
“This is driven by recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari, that limits Flash content displayed on web pages. This change ensures customers continue to have a positive, consistent experience across Amazon and its affiliates, and that ads displayed across the site function properly for optimal performance.”
So, far from concerns over user security, this move by Amazon is purely to make sure that ads reach a majority of its users by forcing the HTML5 standard. With browsers limiting Flash-based ads, there isn’t much point in selling space for interactive ads that customers won’t be able to interact with.
“With today’s Beta release of Chrome 42, we’ve launched a new setting that automatically pauses plugin content that’s peripheral to the main page. This can help you save precious battery power and CPU cycles. But don’t worry, the primary plugin content on pages (games, videos, etc.) should still run just fine.”
Again, this decision is aimed at enhancing the ad experience for advertisers, among other things, rather than making your browser more secure, although it will no doubt do both.
Let’s hope so, one less app that requires constant patching can only be a good thing, yes?